Fact or fiction? Experts say spotting fake news on Facebook is not that easy
HOUSTON: Misinformation or fake news is not easy to spot on Facebook, according to a study which suggests that the social networking site muddies the waters between fact and fiction.
In the study, published on Tuesday in the journal Management Information Systems Quarterly, participants were fitted with a wireless electroencephalography (EEG) headset which tracked their brain activity during exercise.
They were asked to read political news headlines presented as they would appear in a Facebook feed and determine their credibility.
The participants assessed only 44 per cent correctly, overwhelmingly selecting headlines that aligned with their own political beliefs as true, the researchers said.
“We all believe that we are better than the average person at detecting fake news, but that’s simply not possible,” said lead author Patricia Moravec, an assistant professor at The University of Texas at Austin in the US.
“The environment of social media and our own biases make us all much worse than we think,” Moravec said in a statement.
The researchers worked with 80 social media-proficient undergraduate students who first answered 10 questions about their own political beliefs.
Each participant was then fitted with an EEG headset. The students were asked to read 50 political news headlines presented as they would appear in a Facebook feed and assess their credibility.
Forty of the headlines were evenly divided between true and false, with 10 headlines that were clearly true included as controls.
The researchers randomly assigned fake news flags among the 40 non-control headlines to see what effect they would have on the participants’ responses.
In 2016, Facebook incorporated fact-checking into its platform and began flagging certain news articles by noting that an article was “disputed by third-party fact checkers.”
The students rated each headline’s believability, credibility and truthfulness.
When the students read headlines which supported their beliefs, but were flagged as false, they spent more time and showed significantly more activity in their frontal cortices — the brain area associated with arousal, memory access and consciousness.
New Look, Facebook Dating: Big Announcements From F8
After a tumultuous 2018, Facebook founder Mark Zuckerberg stressed on a privacy-focused social network at the Facebook F8 developer conference this year. In the keynote, Zuckerberg said that they are pushing hard on helping people to connect with close family and friends. He unveiled a revamped and redesigned version of Facebook, called the FB5 which aims at making navigation easier, improve the loading time and giving the user a cleaner appearance. The updated mobile app is rolling out now. The desktop version will be released in the next few months. Along with changes to the core app, Facebook also announced updates to Instagram, Facebook Messenger, Oculus Quest and Rift S virtual reality headsets — and introduced a new feature, Facebook Dating. Here’s a look at all things new.